Tuesday, March 28, 2023

The Network Marketing Business Model

Network Marketing is a blooming technical industry as these marketing’s are carried online and relied more on internet nowadays. It refers to a chain system adding more and more people to it creating a whole network. Unlike earlier starting years of network marketing where you had to attend physical meetings talking about the products making you a salesman going door to door for product selling, now it can be done instantly just by promoting the brands on social media mainly on Instagram, youtube and facebook are the sites being used by most of the people. Network marketing can help you generate a nice income getting you a handsome salary.

Network marketing is a business model that relies on a network of independent distributors to sell a product.

Multi-level marketing is a type of network marketing where the salespeople also earn money by recruiting more salespeople.

To earn money with network marketing, you must commit time, money, and effort—possibly more than you’d expect.

Your earning keeps on increasing as you add more and more people to it creating a strong network of suppliers, sellers and buyers as its name suggests ‘network’. Network marketing industry is also known as Direct Selling Industry.

Direct selling consists of two main business models: single-level marketing, in which a direct seller makes money by buying products from a parent organization and, selling them directly to customers, and multi-level marketing (also known as network marketing or person to person marketing), in which the direct seller may earn money from both direct sales to customers and by sponsoring new direct sellers and potentially earning a commission from their efforts.

Network marketing was started be an American woman Mrs. PFE Albee in the eighteenth century. She was the first person with the idea of direct selling. Avon was the
first network marketing company of the world which started in the year 1886 in New York as it is also an American company. She used to sell perfumes of a company Avon and earned so much profit.
In 1991, USA launched the first Direct Selling Association (DSA) fund.

Internet was also introduced in 1991 which is the greatest instrument of network marketing worldwide. We all know how internet has changed the world but in network marketing it bought about a whole change in the system.


Amway was the first network marketing company in India. It has about 150 workplaces in India. Its head quarter is in Ada, Michigan, United States. Amway sells beauty and health products. It was founded in 1959 by Jay Van Andel and Richard DeVos, it’s a private company. It has reported sales of $8.4 billion till 2019. Its currently world’s and India’s highest rated network marketing company, a company which is using the idea and concept of network marketing in its best form and is currently at the top of ratings.

Many other MLM companies came after that but many of them faced a huge loss due to so much fraud and cheating involved in the industry and some even looted public’s money, this was called Grey Marketing. Later, Indian Direct Selling Association (IDSA) was established in India, regulating the interest and securities of general public in the network marketing industry.

·It is predicted that till 2025, the network marketing industry will hit 645 Billion INR business in India.

APJ Abdul Kalam said, “Network marketing is the fastest growing business of 21st century which must be joined by every young man and woman globally otherwise you can never get the best of your youth age.”

Bill Gates quoted, “If I would givn a chance to start all over again, I would choose network marketing.”

Donald Trump stated, “If I were starting today, I would make millions in network marketing.

Robert Kiyoski told, “The network marketing industry offers a readymade business system to anyone wanting to take conrol of their financial future.”

CONCLUSION: Network marketing is the future of business. Millions can be earned through this platform without any investment and many have even earned. This has become the experts choice. You get a readymade network in this field any many other talented partners in your network to guide you. It is most developing industry in the modern era.

It is also one of the easiest work for which you aren’t in a need of very special abilities. This work can be done by a teenager also along with studies. This industry originated in 18th century, got pace in 19th century and in 20th century it is at its peak. Lastly, it is the most recommended business now.

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