A collection of all the best social media platforms and content marketing resources.
Headquarters: Menlo Park, CA
Launched: 2004
Monthly Active Users: 2.9 billion
Founders: Mark Zuckerberg, Eduardo Saverin, Andrew McCollum, Dustin Moskovitz, Chris Hughes
Revenue: $86 billion (2022)
Facebook isn’t number one any longer. Indeed, the stage that you interface with your mother, 3rd grade educator, and neighbor is still there, nevertheless as well known as could be expected (considerably more in this way, in fact).
In any case, presently it’s Meta. Or if nothing else the organization that possesses it, Instagram, and WhatsApp are currently Meta, Inc.
The stage has seen a segment shift, however it’s as yet the huge canine on the web-based entertainment block.
YouTube
Launched: 2005
Headquarters: San Bruno, California
Monthly Active Users: 2.2 billion
Revenue: $28.8 billion (2022)
Founders: Jawed Karim, Steve Chen, Chad Hurley
The first video online entertainment stage, YouTube keeps up with predominance in that market. It is presently the second most utilized stage with 2.2 billion month to month dynamic clients.
The potential for reach on YouTube is unmatched, with 81% of U.S. grown-ups utilizing the stage. The numbers can’t be overlooked.
YouTube has areas of strength for a base across all age gatherings. This incorporates the challenging to-reach 65+ segment, 49% of whom utilize the stage, second just to Facebook.
YouTube covers all classes from excellence, gaming, and training to Do-It-Yourself home upgrades. This is the stage for most brands to put resources into, with video being the developing vehicle for content advertising.
Launched: 2009
Headquarters: Menlo Park, California
Monthly Active Users: 2 billion
Revenue: $5.5 billion (2022) estimated
Founders: Brian Acton, Jan Koum
WhatsApp stays the most famous social informing application, far out before Facebook Courier.
The shut informing application probably won’t appear to be the conspicuous decision for brands. Yet, consider that SMS has a 98% open rate contrasted with 20% for email. It’s an enthralled crowd. Furthermore, not at all like SMS, WhatsApp messages are allowed to send.
Assuming you use WhatsApp for client care and maintenance, you presumably as of now understand its true capacity for brands is tremendous and particularly under-utilized.
In the event that you can break WhatsApp, you’ll have an immediate showcasing channel to your crowd.
Headquarters: Menlo Park, CA
Launched: 2010
Monthly Active Users: 2 billion
Founders: Kevin Systrom, Mike Krieger
Revenue: $24 billion (2022)
Instagram is a social network where product-based businesses, influencers, and coaches can thrive.
Since introducing shoppable posts in 2018, the potential ROI for product-based businesses is higher than ever – not only can B2B’s connect with a massive audience, they can link the product information and sales straight from the Gram.
If your target demographic is under 35, Instagram is a gold mine: 67% of 18-24-year-olds use Instagram, with 67% of Generation Z and 58% of Millennials using the app daily.
Read more Instagram Statistics and Facts for 2021.
TikTok
Launched: 2016
Headquarters: Culver City, California
Monthly Active Users: 1 billion
Founders: ByteDance Ltd, Zhang Yiming, Toutiao
Revenue: $11 billion (2022)
TikTok charges itself as “the main objective for short-structure portable video” with an organization mission to motivate innovativeness and give pleasure.
TikTok has surely inspired an emotional response as it’s the most youthful application to advertise yet has proactively seen unbelievable development.
In 2017, after only one year, the application turned into the quickest developing application around the world.
Notwithstanding endeavors to boycott TikTok in the U.S. furthermore, being restricted in India, starting around 2021, the application had been downloaded multiple times universally.
If you want to connect with Generation Z, TikTok is the platform to check out.
In the U.S., 25% of the audience is a teenager or younger. Those users are highly engaged, too; with an average user session of nearly 11 minutes, which is twice as long as Pinterest, the next closest app.
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