Wednesday, March 29, 2023

Wimbledon launches new fashion collection

The All England Lawn Tennis Club (AELTC), which has the tennis titles Wimbledon, has revealed its most recent assortment of tennis-enlivened athleisurewear.
The 2022 Wimbledon assortment, accessible at, is parted between execution wear and way of life wear and incorporates polo shirts, preparing tops, tennis skirts, and aircraft coats, as well as embellishments.

The line expands on the progress of last year’s debut Wimbledon Collection and is important for the tennis title’s plan to make Wimbledon a brand past tennis and “as a component of regular design”.

The current year’s assortment, which has all been planned in-house, highlights exemplary outlines in Wimbledon’s brand name purple and green, as well as pops of orange, and chevron prints enlivened by the herringbone block pavers beyond Center Court.

David Hewitt, head of retail and product at Wimbledon, said in an explanation: “Wimbledon and its delightful Grounds will continuously be the beginning stage for our plans. We’re motivated by what’s around us – whether that be how the blocks are cleared, to the popular Wimbledon ‘W’, or the blossoms that encompass the courts; we draw motivation for every one of our examples and plans here at Wimbledon.

Highlights include classic tennis skirts, a white bomber jacket trimmed with quintessential purple and green stripes, and the all-white ‘Wimbledon’ jumper, which sits alongside graphic T-shirts and chevron patterned half-zip tops.

Hewitt added: “The Wimbledon design team has observed hybrid dressing move beyond a fleeting post-pandemic trend. At this point, styling looks that unite multiple moods and aesthetics, bringing together both informal and formal pieces, is an approach to dressing that is here to stay. It allows fashion-forward fans the freedom of choice, creativity, self-expression, and movement.”

In addition, Wimbledon has placed sustainability at the forefront of the collection as part of the club’s ambition to be environment positive by 2030. More than 75 percent of Wimbledon’s 2022 performance wear collection features fabric made from recycled plastic bottles.

Retail prices range from 35 pounds for tops and accessories to 110 pounds for bomber jackets.

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